BEYOND
THE GAME
Lucy approaches her creative and brand
partnerships the same way she approaches
the game; with intent.
She works with organisations that share her
standards: ambition, discipline and a
commitment to doing things properly. Every
collaboration is built on mutual respect and a
shared work ethic, not just visibility, but belief
in the work behind it.
PARTNERSHIPS
& COLLABORATIONS
The Lucy Bronze x ALIGNE partnership
began in 2024, with Lucy fronting the SS24
collection. By the following September, she
stepped into a deeper role as creative partner
for AW25, bringing her perspective
and precision into the design process. The
chemistry was instant, the vision inspired.
“I wanted this
collection to feel
empowering and
accessible to all women”
Lucy’s clarity, resilience and high standards helped shape the first 18-piece collection: pieces designed to move with women who know what they want and go after it. This marked the beginning of an ongoing collaboration, with Lucy continuing to play an active role in shaping future collections in 2026 and beyond.
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